Promoting a movie and music tie in...
Wednesday, June 23, 2010 at 9:45AM What better way to promote the collaboration (marketing tie in) between band AC/DC and movie Iron Man 2...than on the side of Rochester Castle.
Projections on architecture are nothing new, and are pretty in vogue right now. Most are nothing very special, although some like the Tetris game, are pretty cool.
To be honest most of this is middling, and reliant on editing, and pushing the AC/DC marketing side of it. But at about 3:20 in, they kick it up a notch, and the visuals are really cool, playing with our visual depth, and the perception of reality with hints of the castle being deconstructed, and rebuilt through the animations. I love it - using the depth of the night to adjust our expectations and use the visibility to play with the castle in that way...
ACDC Vs Iron Man 2 - Architectural Projection Mapping on Rochester Castle from seeper on Vimeo.
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